I needn't have worried quite so much; The Case Against Ideas is already getting some great feedback. One of the world's most popular marketing gurus (who I can't name as he was commenting in a private email) yesterday called it a 'neat think piece'. Senior colleagues from the UK and US (I've released the book in pdf form free to the entire organisation) have called it 'just great' and said that it 'left a strong impression'.
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The Case Against Ideas by Steve Taylor & Christian Ruland is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Unported License.
I totally agree with the reviews! It's a great peace of work that really fascinated and taught me a lot! I really hope that there will be more readers and great feedbacks:)
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Posted by: bible audio | 07/20/2011 at 02:42 AM